It takes just a few clicks and uploads to be live on Prowly.

Prowly calls the publications you create brand journals.

You can populate your brand journals with individually crafted stories, or simply add feeds and publish automatically from other sources.

It’s as simple as setting up on a social media platform such as Twitter or Facebook.

You add your title, logo, background image, footer link and choose your url. You can customise your brand colours too.

Then add your feed channels.

I used RSS feeds of my Scoop.it topics: Multimedia Journalism and Brand Journalism. These are my main live content channels, where I mix curation with my own tuition and other content.

I could have added my Twitter, Facebook or other social media accounts as feeds, or a mashup of a range of content sources as covered in Masterclass 4.

I can also add individual stories from scratch, using a template with slots for images, headlines, text etc.

One thing I discovered as I built is that the way Prowly renders individual items into a grid really requires that every post is illustrated. Choose a source where not all the items are illustrated – such as my Twitter feed – and you get a lot of blue blanks:

blue blanks

Choose feeds which are comprehensively illustrated and the look is much improved:

prowly better

The site renders well on mobile and tablet.

Here’s what I set up┬áin literally 15 minutes. NB: my free trial run out in July 2016 so that link will die after that.

Under a separate tab I can also add contacts, create mailing lists and target campaigns at them, as I could with MailChimp.

If I’m creating a Prowly for a brand, I can also add press releases to a separate page

You can also set up SEO on your brand journal, integrating Google Analytics and choosing keywords.

Pricing

Full disclosure: I wasn’t paid to use Prowly, but they did give me a free trial so i could check it out. Unlike Scoop.it and MailChimp, Prowly does not have a free option.

Their pricing is here