Masterclass 2: How to write for Buzzfeed, the art of the listical


New ways of communicating – of doing journalism – are coming thick and fast these days.

Not all journalists believe sites such as Buzzfeed, with their distinctive use of listicals, animated Gifs and highly-shareable content are really about journalism. Some hate the idea of having to craft content that fits this style.

They’re wrong to dismiss this trend. Buzzfeed, and the best of the new breed of journalism sites, embody all the core virtues, skills and values of good journalism. And what they do is not nearly as new as it might at first appear.

So this masterclass offers a practical demonstration of how to create features in the listical style used widely on new journalism platforms such as Buzzfeed.

The tuition updates and builds on material covered in Chapter 17 of MMJ

But it also draws on everything taught in MMJ about what news is, finding news, writing it, headline it, creating stills and moving images and so on.

So what follows is not to be taken in isolation. Buy they book here for the UK or here for North America

Not sure what a listical is? Check out this definition.

Why Buzzfeed?

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One of the key things I’ve tried to do in MMJ is replicate the working journalist’s experience of coming up with ideas, pitching them to an editor and then producing a highly professional story that gets published.

If you are on a university course that’s no doubt what your tutors try to do as well, and you almost certainly create content for a print or online publication.

Buzzfeed also offers you that opportunity.

They invite you to write, photograph and produce video for them.

This How to use Buzzfeed guide tells you what you need to know. 

And here’s how to sign up and post to Buzzfeed.

Once you are up-and-running with a Buzzfeed account, you’ll be ready to click on the link below to continue with our tution.